(NU/1589-37) Web Services Retainer 2021-2022

We are seeking to appoint an agency on a retainer for 11 months to support with the following key services: • Web content development o Write and edit effective web content:  Using user centred content design principles  Optimised for appropriate readability  Optimised for search engines and mobile devices  To meet the University's web content guidelines and standards o Rewrite Newcastle University content so it is more suitable for the web o Use our content workflow and CMS to develop and publish content • Web page creation o Use our content workflow system, GatherContent, to manage content creation and approvals processes o Create and publish approved web content using one of our content management systems (CMS). We use TerminalFour (T4) as our enterprise level CMS for the web estate on ncl.ac.uk. We also use Hubspot CMS for specific projects and support is required for both. o Deliver pages that are accessible for users with cognitive and physical difficulties or disabilities.

• Technical Web Development (necessary skills) • Project management skills