# PH Live Longer Better physical activity inactives DAX marketing campaign

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [HAMPSHIRE COUNTY COUNCIL](/buyers/hampshire-county-council/contract-awards)
- Contract winner: GLOBAL MEDIA GROUP SERVICES LIMITED
- Award value: £4,000
- Tender value: £4,000
- Award date: 15 August 2024
- Published: 16 August 2024
- Contract start: 16 August 2024
- Contract end: 3 November 2024
- Stage: awarded
- Procurement category: services
- Notice ID: 0a0916c2-3c13-42ca-a212-e60b536ceea2-778174
- OCID: ocds-b5fd17-d436b947-fdc1-45f8-94b4-2eb04c432969

## Description

Marketing to support a Live Longer Better campaign with the aim to encourage older adults to carry out simple strength and balance activities that they can fit into their daily routines\. 40 second radio ad playing on DAX digital radio for 6 weeks, airing across Global radio stations and partner platforms/stations\. 186,112 impressions\. All production costs and required licences included\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/0a0916c2-3c13-42ca-a212-e60b536ceea2-778174)