# Paid Media - Coast Clever Campaign 2023

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [MCA - Maritime and Coastguard Agency](/buyers/mca-maritime-and-coastguard-agency/contract-awards)
- Contract winner: Manning Gottlieb OMD, a trading division of OMD Group Ltd
- Award value: £185,000
- Tender value: £185,000
- Award date: 20 June 2022
- Published: 19 May 2023
- Contract start: 29 June 2023
- Contract end: 10 August 2023
- Stage: awarded
- Procurement category: services
- Notice ID: ba75fa5a-6777-4755-9135-92278f81ba94-646673
- OCID: ocds-b5fd17-d4d1ec59-8dd3-41de-9fc5-9f41d2f4a7b5

## Description

This call-off purchase relates to paid media services for the MCAs Coast Clever campaign to cover Meta and Snapchat and will be optimised towards awareness as a main buying objective\. The paid media approach on Meta will focus on increasing ad recall of the His Majesty Coastguard message which will support the brand lift study to measure the effectiveness of the social media adverts\. Targeting on Meta will include 6 ad sets split into two main demographic groups, including men aged 18-30 and men aged 31-64\. Additionally the targeting will also be divided by location to target difference coastal regions\. Depending on the areas, there will be three categories, Tides, Mud and Cliffs\. The campaign will run from the 29th of June to the 10th of August\.

## Related contract awards

- [Repairs and Fit Out of Cleethorpes Coastguard Rescue Station \(CRS\)](/contracts/ocds-b5fd17-e51258e3-0a14-49ae-a1e1-335b09b3ef68): MCA - Maritime and Coastguard Agency
- [MARITIME & COASTGUARD AGENCY \(MCA\) - HIGHLANDS & ISLANDS MODULAR CRS FACILITIES UPGRADE PROJECT](/contracts/ocds-b5fd17-54c7c7bf-ca13-4d06-8a30-8c19ae4a63ad): MCA - Maritime and Coastguard Agency
- [Facilities Manager](/contracts/ocds-b5fd17-3468d302-4ee1-4c00-9dd0-b9f19301df72): MCA - Maritime and Coastguard Agency
- [Department for Energy Security and Net Zero - Media Buying Call Off Contract](/contracts/ocds-b5fd17-2332803b-4174-4bae-8989-61b5f5c6b42f): DESNZ
- [Department for Energy Security and Net Zero - Media Buying Call Off Contract](/contracts/ocds-b5fd17-c92c6733-86b1-463f-89a9-98ee4a50758b): DESNZ
- [Media Buying - 2022](/contracts/ocds-b5fd17-00b06e31-24a6-4722-bd02-2244ea13ba9e): Ministry of Justice

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/ba75fa5a-6777-4755-9135-92278f81ba94-646673)