# Language and Information Selection Testing

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [COMPETITION AND MARKETS AUTHORITY](/buyers/competition-markets-authority-2/contract-awards)
- Contract winner: GfK
- Award value: £0
- Tender value: £39,305
- Award date: 9 February 2017
- Published: 13 February 2017
- Contract start: 13 February 2017
- Contract end: 28 March 2017
- Stage: awarded
- Procurement category: services
- Notice ID: 317a99a8-a07f-4b7c-99cf-00a6e4760b04-130173
- OCID: ocds-b5fd17-d510e935-7f9f-4a05-bddf-90b9511559d9

## Description

12\. Given the nature of the CMA's role and responsibilities, our external communications are often very technical in content, making extensive use of economic, financial and legal terminology and phrasing\. However, our communications are not intended to 'speak' only to expert and "big business" audiences; they also need to engage a wider range of 'lay' audiences across the UK such as members of the public \(in their capacity as consumers of goods and services\) and micro and small businessess \(in their capacity as the providers of goods and services\)\. This can result in a tension for our communications work between using language that lay audiences will perhaps find easier to understand and more engaging, whilst still ensuring that legal and other requirements are fully observed for the wider range of our stakeholders\.

## Related contract awards

- [Digital App Support](/contracts/ocds-b5fd17-27bbcb4e-ed4c-4638-9975-8ebb15190f61): COMPETITION AND MARKETS AUTHORITY
- [BPSI Delivery Services](/contracts/ocds-b5fd17-76d5cde9-4200-4556-b83d-25dc145ed265): COMPETITION AND MARKETS AUTHORITY
- [DDaT Professional Services BPSI Project](/contracts/ocds-b5fd17-5067d805-f1f7-404a-bd4b-e8a9fbd71206): COMPETITION AND MARKETS AUTHORITY
- [Washroom services: quantitative survey research](/contracts/ocds-b5fd17-2f2bb128-90c7-4999-a8d7-ef4395348424): COMPETITION AND MARKETS AUTHORITY
- [NHS Constitution Survey](/contracts/ocds-b5fd17-2e2945f3-eeb8-4c3d-bed9-1632434a1beb): Department of Health
- [Research to inform the Just Eat/Hungryhouse merger inquiry](/contracts/ocds-b5fd17-f36a8801-834a-45c6-b04b-537721db5cbf): COMPETITION AND MARKETS AUTHORITY

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/317a99a8-a07f-4b7c-99cf-00a6e4760b04-130173)