Brand Evaluation Study

HSE is seeking to move away from using HSL as its commercial brand and replace it with the HSE brand. Given that both HSE and HSl have their own idendities, logos and websites we need to commission a brand evaluation study to gain a better understanding of both HSE and HSL's current brand positioning with both existing and potential customers. Knowing the relative position of each brand will help us understand what needs to be done in order to successfully move towards a single HSE brand.