# Brand Evaluation Study

> A sourced UK public sector contract award published by Health & Safety Executive.

## Key facts

- Buyer: [Health & Safety Executive](/buyers/health-safety-executive/contract-awards)
- Supplier: [Quadrangle Research Group Ltd](/suppliers/quadrangle-research-group/public-sector-contract-awards)
- Award value: £49,856
- Tender value: £49,856
- Award date: 13 March 2017
- Published: 17 March 2017
- Contract start: 15 March 2017
- Contract end: 30 June 2017
- Stage: awarded
- Procurement category: services
- Notice ID: 2dc655f2-d935-4d08-8a63-b2c53e559fe2-136356
- OCID: ocds-b5fd17-d725b792-c495-48c0-abbd-eeb246dcc25d

## Description

HSE is seeking to move away from using HSL as its commercial brand and replace it with the HSE brand\. Given that both HSE and HSl have their own idendities, logos and websites we need to commission a brand evaluation study to gain a better understanding of both HSE and HSL's current brand positioning with both existing and potential customers\. Knowing the relative position of each brand will help us understand what needs to be done in order to successfully move towards a single HSE brand\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/2dc655f2-d935-4d08-8a63-b2c53e559fe2-136356)