# Social media analytics and listening

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [National Audit Office](/buyers/national-audit-office/contract-awards)
- Contract winner: Fenix Media Limited T/A Pulsar
- Award value: £64,800
- Tender value: £64,800
- Award date: 1 December 2025
- Published: 15 December 2025
- Contract start: 12 December 2025
- Contract end: 11 December 2028
- Stage: awarded
- Procurement category: services
- Notice ID: e4e79aad-4bea-4cd2-90cd-203b8f0b39e9-875859
- OCID: ocds-b5fd17-d7b8ebc9-33da-4c12-b9df-103ceeeb37cd

## Description

The National Audit Office \(NAO\) has awarded a contract to Fenix Media Limited T/A Pulsar via the Crown Commercial Service's G-Cloud 14 framework\. The supplier will provide NAO with social listening \(using Trac\) and social analytics \(using Core\) service\. The contract will commence on Friday, 12 December 2025, with an initial term of one year, ending on Friday, 11 December 2026\. There are two optional 12-month extensions, which could extend the contract until Monday, 11 December 2028\. The estimated total contract value, inclusive of VAT, is up to £64,800 over the potential three-year duration\.

## Related contract awards

- [Service desk 2022-25](/contracts/ocds-b5fd17-0ee5b399-81ef-44b7-adb4-d116d2cd70cf): National Audit Office
- [Purchase of IT Equipment for Summer Grads, New Starters and Storeroom Replenish](/contracts/ocds-b5fd17-640f0bfb-8805-4d7d-b55d-9809e42a6789): National Audit Office
- [Auditorium and meeting room equipment support](/contracts/ocds-b5fd17-778acb22-3524-40b3-8e2a-2283f1bd25e3): National Audit Office
- [Social Media Monitoring and Listening Tool 2025/26](/contracts/ocds-b5fd17-f7a9f527-0921-4f52-938b-47c2caf51a76): NHS England
- [CPT\_25\_27 - Social media analytics and listening 2025-27](/contracts/ocds-b5fd17-2eaeb8a5-0f19-4889-842d-f893a58e622c): National Audit Office
- [Provision of a News Media, Social Media Monitoring and Evaluation Platform](/contracts/ocds-b5fd17-e42bb737-ed92-4737-a1fa-2022137c38ed): Office for National Statistics

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/e4e79aad-4bea-4cd2-90cd-203b8f0b39e9-875859)
