# Mini Tender for Communications Channel Strategy and Planning for 9-1 Programme

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Office of Qualifications and Examinations Regulation \(Ofqual\)](/buyers/office-of-qualifications-and-examinations-regulation-ofqual/contract-awards)
- Contract winner: Mindshare Media \(UK\) Ltd
- Award value: £18,309
- Tender value: £18,309
- Award date: 13 February 2017
- Published: 28 February 2017
- Contract start: 13 January 2017
- Contract end: 5 April 2017
- Stage: awarded
- Procurement category: services
- Notice ID: 4de20283-1e87-4765-9be9-0dbfd67f0348-132855
- OCID: ocds-b5fd17-d95ab916-5643-4ce8-8a8e-eb3d0126b43d

## Description

Proposals were invited under RM1502 Lot 2 of the ConsutancyONE framework for Communication Channel Strategy and Planning for 9-1 Programme to raise awareness and understanding of aspects of the reforms among key stakeholders\. The programme is focused on using the new GCSE grading scale \(9 to 1\) as a vehicle to drive engagement\. The central messages we would like to convey are: - that the grading scale is changing from letters to numbers - the reasons for the changes in grade scaling, ie to signal that a reformed, more demanding GCSE has been studied and to better differentiate student performance at the top end \(there will be nine grades instead of eight\); - that students who get a grade 4 or above in the first year of awarding would have got a grade C or above on the existing letter scale\.

## Related contract awards

- [Focus group participant recruitment](/contracts/ocds-b5fd17-04cbe5d2-26a7-4387-94a3-e056f833777f): Office of Qualifications and Examinations Regulation \(Ofqual\)
- [Survey and Consultation Software](/contracts/ocds-b5fd17-89aab732-a945-4e79-9f1d-5a39a2b39431): Office of Qualifications and Examinations Regulation \(Ofqual\)
- [Digital Workplace Hardware](/contracts/ocds-b5fd17-d084df51-a9df-494d-bb49-c70ae3a8c616): Office of Qualifications and Examinations Regulation \(Ofqual\)
- [Strategic Media Planning Agency call-off Contract](/contracts/ocds-b5fd17-c8b07103-1a26-4c2c-a56a-35ef45f25720): UK SHARED BUSINESS SERVICES LIMITED
- [Provision of Media Planning Services related to a Potential Retail Offer of NatWest Shares](/contracts/ocds-b5fd17-ad3cde85-9afa-4ae2-aa39-a139c3332bcf): HM TREASURY
- [HtG Media Planning Agency](/contracts/ocds-b5fd17-9c143930-c051-45c4-a2d1-424fcf874338): Business Energy and Industrial Strategy

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/4de20283-1e87-4765-9be9-0dbfd67f0348-132855)