BTA897 Chinese On-line Travel Agent (OTA)

VisitBritain is seeking an OTA partner in China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain.

The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and products new British tourism products, based on VisitBritain priorities. This activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint.

The minimum investment required is £500,000, up to a maximum of £3M with a plan for further investment should the activity be successful.