# EdTrack: Customer Satisfaction Tracking Survey for SME YouTube Support Products

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [H M Revenue & Customs](/buyers/h-m-revenue-customs/contract-awards)
- Contract winner: [Ipsos Mori](/contract-winners/ipsos-mori/public-sector-contract-awards)
- Award value: £25,500
- Tender value: £25,500
- Award date: 15 November 2016
- Published: 24 November 2016
- Contract start: 24 November 2016
- Contract end: 31 July 2017
- Stage: awarded
- Notice ID: d23b5cfe-392b-4972-82a7-23398e9a68a1-117777
- OCID: ocds-b5fd17-dacd183d-6b7b-413d-9438-c9cd8e65c99c

## Description

Assignment under the Market Research MR130001 Agreement Contract\. The Business Customer & Strategy Directorate contributes to HMRCs customer-centric business strategy by maximising the extent to which businesses comply with their tax obligations\. It has developed a strategy for the 4\.8 million SME customers, with overarching objectives to improve compliance and customer experience, whilst reducing the overall cost of service\. YouTube products were not included in previous quantitative research carried out to track customer views of SME digital support products because it is a relatively new channel for HMRC\. Evidence is now needed to track views of these products as they are our fastest growing SME digital support channel\. The findings will be used to identify the effectiveness of our YouTube products and their impact on compliance attitudes, behaviours and customer satisfaction\. The results will also assist HMRC in identifying any weaknesses in these products and areas in need of improvement\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/d23b5cfe-392b-4972-82a7-23398e9a68a1-117777)