# Contract for the Provision of \(1\)Greater Manchester International Rebound Programme 2022-23; and \(2\) MM Business Plan 2023-24

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Greater Manchester Combined Authority](/buyers/greater-manchester-combined-authority/contract-awards)
- Contract winner: Marketing Manchester
- Award value: £1,756,750
- Tender value: £1,756,750
- Award date: 31 March 2023
- Published: 29 September 2023
- Contract start: 1 April 2023
- Contract end: 31 March 2024
- Stage: awarded
- Procurement category: services
- Notice ID: e59547a5-974c-4dc6-bf78-03ec9fa9d488-684751
- OCID: ocds-b5fd17-dcdda3fb-7de3-4ecd-b780-258fb84c8197

## Description

The overarching objective of this programme of work is for Marketing Manchester to provide strategic expertise and tactical delivery of marketing and communications activity to raise the profile of Greater Manchester on a regional, national and international basis\. The aims are to increase the number of visits, inward investment, business conferences and sporting events, to deliver against the ambitions of the Greater Manchester Strategy to be a prosperous, greener and fairer city region\. Specific KPIs are set out below\. Marketing Manchester will: • Develop a strategic, tactical and evidence-based approach to raising the profile of Greater Manchester as a visitor destination, to regional, national and international audiences, to achieve annual KPI's, Including the management and delivery of visitmanchester\.com • Raise 100% match funding to support delivery of campaign activity\. • Deliver an average return on investment of funding of 16:1\. • Support the recovery of the visitor economy, from the impacts of Brexit and the Covid 19 Page 4 to 8 Pandemic • Increase demand in the 'off peak', increase overnight staying visitors and increase day visitors\. • Enhanced promotion of GMS frontier sectors and enhance delivery capacity by adding new dedicated resource to focus on growth in Low Carbon, Creative Industries and Capital Investment\. • Delivery of tactical campaigns including digital and social activity to drive visits to visitmanchester\.com and investinmanchester\.com • National and International media engagement programme to raise the global profile of Greater Manchester's USP's\. • Provide quarterly performance reports to GMCA through the International and Marketing Advisory Board \(IMAB\), GM Business & Economy Scrutiny Committees and other Boards as required

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- [Wigan Combined Fire Station Refurbishment - Carbon Works](/contracts/ocds-b5fd17-9a9992b5-2cff-4d85-9c4f-62916631e05e): THE GREATER MANCHESTER COMBINED AUTHORITY
- [Digital Planning \(IDOX\)](/contracts/ocds-b5fd17-7ffaea88-7c68-4af0-9731-532207d206c2): THE GREATER MANCHESTER COMBINED AUTHORITY
- [GMCA 1302 Marketing Support to the GM Business Board and the GM Bee Net Zero Partnership](/contracts/ocds-b5fd17-62d05d20-16b7-421d-9941-e4d66ab9901d): Greater Manchester Combined Authority
- [GMCA 1171 Marketing Manchester Business Plan 2024-25](/contracts/ocds-b5fd17-b4200bdc-350d-40bf-a4f1-8c26df896dad): Greater Manchester Combined Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/e59547a5-974c-4dc6-bf78-03ec9fa9d488-684751)