# GB-London: V&A East Brand Identity

> A sourced UK public sector contract award published by Victoria and Albert Museum.

## Key facts

- Buyer: [Victoria and Albert Museum](/buyers/victoria-and-albert-museum/contract-awards)
- Tender value: £100,000
- Published: 1 August 2022
- Contract start: 3 October 2022
- Contract end: 31 January 2023
- Stage: open_tender
- Procurement category: services
- Notice ID: 640aa589-4f8a-4290-a12b-b8a1af5c8d61-559537
- OCID: ocds-b5fd17-ddedbe9c-becc-4bc0-a0c9-ccae3bc30c98

## Description

The V&A is seeking a creative team to develop the consumer facing brand for V&A East\. The selected agency or collective will design how V&A East's brand values come to life through a dynamic brand identity\. Outputs will include behaviour principles, tone of voice, visual and non-visual brand guidelines for applications across digital and physical spaces\. We are looking for a partner that shares our vision to make arts accessible to all, who is committed to delivering a world-class cultural brand that resonates with a diverse and underserved audience\. We want you to build on our defined V&A East brand characteristics to form a coherent brand identity that speaks to our target audience groups, creates long lasting impact, and functionality - as a venue and as a worldrenowned cultural brand\. Our brand identity needs to be adaptable, with the ability to evolve and reflect the changing needs of this new venue brand and target audiences\. For more information, please log on to Delta to view the Brief

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/640aa589-4f8a-4290-a12b-b8a1af5c8d61-559537)