# BTA2115 Digital Asset Management System

> A sourced UK public sector contract award published by British Tourism Authority t/a VisitBritain/VisitEngland.

## Key facts

- Buyer: [British Tourism Authority t/a VisitBritain/VisitEngland](/buyers/british-tourism-authority-t-a-visitbritain-visitengland/contract-awards)
- Tender value: £532,000
- Published: 31 January 2025
- Contract start: 1 May 2025
- Contract end: 30 April 2030
- Stage: open_tender
- Procurement category: services
- Notice ID: b4794aa8-f3b0-43df-995a-4e8b80e3f650-822189
- OCID: ocds-b5fd17-de556d68-91e3-4c6c-92a0-fa75f3fdba55

## Description

BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system \(CMS\)\. The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity\. It also offers BTA partners, media and the travel industry access to free to download images and video to use in the positive promotion of travel to the UK\. We have 250\+ staff operating in 23 offices across 21 overseas markets and over 3000 registered external users across 70 countries\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/b4794aa8-f3b0-43df-995a-4e8b80e3f650-822189)