# Audience Research Brief: Contemporary Conflict

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: IMPERIAL WAR MUSEUM TRADING COMPANY LIMITED
- Contract winner: Optimisa Research Limited
- Award value: £18,000
- Tender value: £18,000
- Award date: 5 August 2016
- Published: 18 November 2016
- Contract start: 16 August 2016
- Contract end: 30 September 2016
- Stage: awarded
- Notice ID: 9b2e44ac-138f-4f21-b54f-67f6c8ad903f-102101
- OCID: ocds-b5fd17-decfa45a-adc9-11e6-9901-0019b9f3037b

## Description

IWM is looked to award a contract to undertake research intended to delve deeper into what our audiences want and need from IWM in terms of its ‘contemporary programme’\. As IWM changes \(we are a contemporary and forward thinking organisation, always searching for relevancy; never nostalgic or retrospective\) we need to review our role in providing an un-biased and thought-provoking way to engage audiences with the subject of how conflicts today are impacting on our lives\. Although we look to the future and see that our contemporary remit will become increasingly important in relevance and will drive our authority, we know little about whether our audiences want IWM to be up-to-date with contemporary conflict, commenting on war and conflict currently impacting on the world today\. This brief outlines an exciting research project which will look to define what audiences expect from IWM, and how far we can be ‘contemporary’ in their eyes\. Additional information: Please note the contacts and processes for submitting the tender as contained within the attached documentation

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/9b2e44ac-138f-4f21-b54f-67f6c8ad903f-102101)