# Tone of Voice

> A sourced UK public sector contract award published by HM Land Registry.

## Key facts

- Buyer: [HM Land Registry](/buyers/hm-land-registry/contract-awards)
- Supplier: The First Word Agency Ltd
- Award value: £118,150
- Tender value: £150,000
- Award date: 27 November 2025
- Published: 26 May 2026
- Contract start: 1 December 2025
- Contract end: 31 August 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 402fd969-fedf-49b7-ad38-9f58c1c500e5-899121
- OCID: ocds-b5fd17-e2cd574d-a9ac-41db-8196-834db98c40f5

## Description

HM Land Registry has awarded a contract for services that will support with the planning and implementation of its new Tone of Voice\. The scope of this phase of the project will focus on written customer correspondence and shall include \(but not limited to\) the creation of a set of actionable communication principles and practical guidelines, the development of a communications strategy and the creation of a comprehensive training and engagement program for HMLR employees\. The contract was sourced via Further Competition RM6126 - Research & Insights DPS\. The estimated total contract value is £118,150\.00 \(ex VAT\)\. The initial term of the contract is 6 months and includes an optional 3 month extension until 31st August 2026 at HMLR's sole discretion\.

## Related contract awards

- [Contact Centre Technology Maintenance & Support](/contracts/ocds-b5fd17-19ad8800-1d9b-4aa8-91ca-d04dc8ae15b4) — HM Land Registry
- [Crown Hosting Data Centre \(CHDC\) - HMLR701002](/contracts/ocds-b5fd17-67cf750b-c891-4164-998b-dc0964e96a0a) — HM Land Registry
- [HMLR Intranet Hosting](/contracts/ocds-b5fd17-1a7a6da2-4d06-4243-bc85-5a2dbddc6c89) — HM Land Registry
- [Strategic Data Partner](/contracts/ocds-b5fd17-025833b3-59ec-48ec-9044-f83467e32172) — HM Land Registry
- [Translation & Interpreting Service](/contracts/ocds-b5fd17-54075a52-9d7d-4c1f-b548-9dc63dcc95cb) — London Borough of Waltham Forest
- [QBE082 09:00 2026-08-21 Haverhill to Sir Peter Hall School, Bury St Edmunds - 4-seater vehicle required - AWARD](/contracts/ocds-b5fd17-3fe11212-9db7-4019-8387-e0a616618a82) — Suffolk County Council Passenger Transport
- [QOC931 09:00 2026-08-21 Onehouse & Newmarket to InToto Education, Fordham, Ely, Cambs - 4-seater vehicle & Passenger Assistant required - AWARD](/contracts/ocds-b5fd17-88df1231-5adf-4f73-b42b-71e8931d53ab) — Suffolk County Council Passenger Transport
- [SEN20061-SEN-W/C TAXI-DOROTHY GOODMAN UPPER BARWELL LANE](/contracts/ocds-b5fd17-759dbe2b-b549-4a79-9512-eb9eafef5895) — Leicestershire County Council

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/402fd969-fedf-49b7-ad38-9f58c1c500e5-899121)