# GB-London: BTA847 GCC Segmentation Review

> A sourced UK public sector contract award published by British Tourist Authority.

## Key facts

- Buyer: [British Tourist Authority](/buyers/british-tourist-authority/contract-awards)
- Supplier: Kubi Kalloo Limited
- Award value: £35,000
- Tender value: £35,000
- Award date: 1 September 2017
- Published: 4 September 2017
- Contract start: 4 September 2017
- Contract end: 30 November 2017
- Stage: awarded
- Procurement category: services
- Notice ID: 4a3b038c-23a8-4ee5-8561-0218ea67412c-168928
- OCID: ocds-b5fd17-e2ed2d52-7058-4c83-a70c-541bb9071da6

## Description

Module 1: Conduct quantitative fieldwork in GCC \(UAE and Saudi Arabia used as a proxy for this region\) using a pre-defined 20 minute questionnaire\. Module 2: Analyse the data using a statistical segmentation tool, creating pen portraits and a typing tool\. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises \(SMEs\)\. However, any selection of tenderers will be based solely on the criteria set out for the procurement\. Module one Access code N36H7G38RT Module two Access code 498C2758U8

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/4a3b038c-23a8-4ee5-8561-0218ea67412c-168928)