# SEM \(Search Engine Marketing\)

> A sourced UK public-sector contract award published by Construction Industry Training Board.

## Key facts

- Public buyer: [Construction Industry Training Board](/buyers/construction-industry-training-board/contract-awards)
- Contract winner: Crafted Media Limited
- Award value: £2,500,000
- Tender value: £2,500,000
- Award date: 20 March 2023
- Published: 21 April 2023
- Contract start: 21 April 2023
- Contract end: 31 January 2028
- Stage: awarded
- Procurement category: services
- Notice ID: dd4042bd-5f31-4bc3-98be-e9a39cebbf33-638326
- OCID: ocds-b5fd17-e433147f-0a36-484e-a8cc-885727c589b1

## Description

CITB are looking for a digital agency to provide SEM \(Search Engine Marketing\) and analytic support to our in-house website and marketing teams\. With the aim of increasing visits and transactions on our sites\. We have a different internal set up for each website, therefore support for CITB website will be focused on providing ad hoc specialist support to the team on a project-by-project basis\. Whereas the Go Construct website has no internal website team and as such there is a greater requirement for agency support, covering both ongoing maintenance and site improvements as well as specific digital marketing campaigns\. We are looking for experts who will challenge our way of thinking and provide us with new approaches to this work, reviewing our briefs and providing us with recommendations\. We need the agency to be proactive in their approach to working with us, spotting potential issues and providing solutions we may not have even considered\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/dd4042bd-5f31-4bc3-98be-e9a39cebbf33-638326)