Contract award record
C0028 - Audience research and segmentation exercise
Notice details
- Published
- Category
- services
- Buyer region
- West Midlands
- Source
- View official notice
Public buyer and contract winner
Public buyer
Big Lottery Fund, operating as The National Lottery Community Fundawarded to
Contract winner
OMD GROUP LIMITEDAward value£45,000
- AwardedCompleted
- StartCompleted
- EndCompleted
Work description
The aim of this research is to review our audiences and design a segmentation for our primary audiences, while also reflecting and noting our secondary audiences. This research will enable us to better understand and respond to the needs and preferences of different audience groups and give us the ability to monitor our engagement with these groups over time.