# C0028 - Audience research and segmentation exercise

> A sourced UK public sector contract award published by Big Lottery Fund, operating as The National Lottery Community Fund.

## Key facts

- Buyer: Big Lottery Fund, operating as The National Lottery Community Fund
- Supplier: [OMD GROUP LIMITED](/suppliers/omd-group/public-sector-contract-awards)
- Award value: £45,000
- Tender value: £45,000
- Award date: 1 January 2024
- Published: 29 January 2024
- Contract start: 1 January 2024
- Contract end: 31 March 2024
- Stage: awarded
- Procurement category: services
- Notice ID: 0a2d4310-8248-4e61-87f5-5c0c3fae5f54-718155
- OCID: ocds-b5fd17-e465549d-b665-4bf2-aa4a-5a844f178f7e

## Description

The aim of this research is to review our audiences and design a segmentation for our primary audiences, while also reflecting and noting our secondary audiences\. This research will enable us to better understand and respond to the needs and preferences of different audience groups and give us the ability to monitor our engagement with these groups over time\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/0a2d4310-8248-4e61-87f5-5c0c3fae5f54-718155)