# Media Buying Services for the Destination City Marketing Strategy

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [City of London Corporation](/buyers/city-of-london-corporation/contract-awards)
- Award value: £100,000
- Tender value: £100,000
- Award date: 3 July 2023
- Published: 2 August 2023
- Contract start: 24 July 2023
- Contract end: 17 September 2023
- Stage: awarded
- Procurement category: services
- Notice ID: 7c69688a-b62f-4f06-85c4-0a149e7e9e24-668298
- OCID: ocds-b5fd17-e63f46a1-e066-4247-ade8-2e9e30fcd4e4

## Description

Media buying services in relation to the Destination City marketing strategy\. Services within the scope include, but are not limited to: - Integrated media planning with PR team and creatives team if required - Media strategy including proposal and media schedules - Campaign ideation and opportunity - Audience and market insights - Paid media partnership scoping, recommendations and activation - Media acquisition, negotiation and buying - Campaign implementation - Campaign optimisation - Campaign management - Digital campaign reconciliation and reporting - frequency as agreed by both parties, as per fee options - Post campaign measurement and analysis per campaign\. - Production requirements communication for paid media planned

## Related contract awards

- [Barbican Fire Project - High Sensitive Fire Doors](/contracts/ocds-b5fd17-2a806179-1ac4-441a-91f0-dcb3a1c55f53): City of London Corporation
- [Dispute Resolution Consultant for Sydenham Hill Project](/contracts/ocds-b5fd17-519290f7-624f-414c-86cc-a5f4c840bc8d): City of London Corporation
- [Guildhall Chilling/Humidification Plant Replacement](/contracts/ocds-b5fd17-4167236a-b038-4907-a31c-165a10f3856c): City of London Corporation

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/7c69688a-b62f-4f06-85c4-0a149e7e9e24-668298)