# Digital Analytics Solutions

> A sourced UK public sector contract award published by GOVERNMENT DIGITAL SERVICE.

## Key facts

- Buyer: [GOVERNMENT DIGITAL SERVICE](/buyers/government-digital-service/contract-awards)
- Supplier: Merkle, a trading division of Dentsu UK Limited
- Award value: £150,000
- Tender value: £150,000
- Award date: 18 September 2025
- Published: 20 October 2025
- Contract start: 2 October 2025
- Contract end: 1 October 2026
- Stage: awarded
- Procurement category: goods
- Notice ID: 5df46df2-e0ab-41f3-a295-e1d2694319f6-868795
- OCID: ocds-b5fd17-e690ed72-59af-4dc9-92ff-978a3bf38b1e

## Description

The Supplier will provide a hosted web analytics platform for Google Analytics 360 \(GA360\) services together with associated design, setup, configuration, implementation, and support services for Buyer's website at GOV\.UK and other services run by GDS and the Cabinet Office\. \(Digital Analytics platform for GDS\) Description of the requirement: Briefly, web analytics provides data on user's interactions with a site or service\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/5df46df2-e0ab-41f3-a295-e1d2694319f6-868795)