Engagement campaign - genetic testing for BRCA for the Jewish population

This opportunity is seeking to design and deliver a communications and engagement campaign to encourage people with Jewish ancestry to have a BRCA test. Work to produce an engagement campaign is expected to take place over four stages: Insight and feedback - explore existing insight first and assess any further information needed, for example through focus groups.

· Campaign development - plan the campaign ensuring the cultural requirements are at the heart of the campaign.

· Deliver - campaign could be delivered in stages ensuring close working and feedback from the NHS Genomic Medicine Service Alliance to manage demand.

· Evaluation - review how many people the campaign reached and the success rate of people coming forward.

The communications campaign should be designed to target the Jewish population through established organisations and networks.