Specialist communications consultancy to shape the strategy for the HMRC Story Campaign

We are seeking specialist communications consultancy to shape and the HMRC Story campaign, including:

• Conducting a critical review of the draft campaign objectives and of the proposed evaluation framework

• Proposing a viable and effective campaign strategy for this financial year (until March 2022), that delivers on the campaign objectives, and an outline strategy for following 3 years (Apr 2025)

• Proposing suitable campaign messaging

• Assessing the suitability of existing HMRC internal brands for the campaign, and how they may work as a brand hierarchy, and whether any new elements are needed.