# GROWCO - GROW COVENTRY UNIVERSITY ONLINE

> A sourced UK public sector contract award published by Coventry University.

## Key facts

- Buyer: [Coventry University](/buyers/coventry-university/contract-awards)
- Supplier: [CINTANA EDUCATION LLC](/suppliers/cintana-education-llc/public-sector-contract-awards)
- Award value: £139,478
- Tender value: £139,478
- Award date: 24 September 2024
- Published: 18 August 2025
- Contract start: 25 September 2024
- Contract end: 25 September 2039
- Stage: awarded
- Procurement category: services
- Notice ID: d913d083-d09a-4b27-bab0-e0e534078fb9-859584
- OCID: ocds-b5fd17-ea60437b-2e16-4f55-b8c8-7670ee66815a

## Description

This ITT will enable the development of this capability via a collaboration with external expertise in ODL education growth\. The services Supplier collaboration intends to accelerate the offering from Coventry University Online Limited in the UK and internationally\. As such we want to work with a services Supplier that has a proven core competence in the ODL market, specifically with a Supplier that has a team with a proven track record for scaling successful market-leading online ventures domestically and internationally\. The Supplier and Coventry University will work together to establish and manage a new Coventry owned operating unit \(known as "GrowCo - Grow Coventry University Online"\)\. The fundamental purpose and rationale for the Coventry University 'GrowCo' initiative is to significantly grow, exploit, disrupt and serve the ODL market\. Today, the legal business entity Coventry University Online Ltd \(CUOL\), has lost expertise in a number of business development areas which has severely affected business growth\. GrowCo will: - 1\. Be a new unit established as a division of Coventry University Online \(CUOL\) with its own P&L and operate independently for greater speed-to-market and accountability\. 2\. House dedicated capabilities including marketing, digital marketing, enrolment and admissions, student support and human and technological resources to support these areas\. 3, Integrate and coordinate with departments and technologies of Coventry University\. 4\. Design and implement go-to-market strategies\. The Agreement will be awarded for a duration of 3 months for a Joint Programme Initiative plus a 10 years initial contract agreement, with an option for Coventry University, at its discretion, to elect to extend the term of the Agreement for one further 5 year period\. For the avoidance of doubt, the term of the Agreement shall not exceed a maximum of 3 months plus 15 years\. Tender documents are available at https://in-tendhost\.co\.uk/coventryuniversity/aspx/Home\. This is the same URL to respond to the Tender\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/d913d083-d09a-4b27-bab0-e0e534078fb9-859584)