'Stay Ahead' - Increasing Early Diagnosis of Cancers in Targeted Communities

The Authority has been awarded grant funding by the Local Government Association and IDEA to carry out a behavioural insights project to address late presentation of cancer in two target wards. Behavioural insights will be used to increase understanding of why people do not respond to existing national and local messages inviting them to cancer screening or informing them about the 'red line' early symptoms of cancer. The project will see the development of a measurable intervention to increase cancer screening rates and the presentation of cancer at an earlier stage.