# BTA880 Integrated B2B & B2C Travel Partner for India & GCC Area\.

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [British Tourist Authority](/buyers/british-tourist-authority/contract-awards)
- Tender value: £840,000
- Published: 23 April 2018
- Planned start: 9 January 2018
- Planned end: 9 January 2020
- Stage: open_tender
- Procurement category: services
- Notice ID: df9c3955-a897-4966-9566-1ab8fdba322d-212286
- OCID: ocds-b5fd17-eb3df41e-451b-449c-b145-999369a405c6

## Description

VisitBritain is seeking an Integrated B2B / B2C Travel partner to work with during 2017-2019 to assist in extending and developing Great Britain travel product in their portfolio, distributing that product across various channels \(including in store\), B2B marketing and staff education programs, as well as a fully integrated consumer marketing campaign\. The activity will have a 360 degree approach, encompassing everything from research and insights, new and revised product development, staff education on Britain and its packages, specific tactical campaigns and have impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy\. The partner should also have good connections into the travel trade in the key market to extend activity into offline channels\. This activity must align with VisitBritain's global brand campaign- Great Britain Home of Amazing Moments and this will be visible at every consumer touchpoint\.

## Related contract awards

- [C1355 BTA1867 Global Production Agency Contract](/contracts/ocds-b5fd17-cfd90e9b-7bb6-44d1-a39a-bce43b8cdf99): British Tourist Authority
- [BTA2193 Direct Award IPS 2026 sponsored questions](/contracts/ocds-b5fd17-8c4cdd42-2769-4085-8f0a-e69dfc5b2362): British Tourist Authority
- [C1341 BTA2171 FP&A](/contracts/ocds-b5fd17-3d1cd80a-0e2c-4276-902e-4420bd43b106): British Tourist Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/df9c3955-a897-4966-9566-1ab8fdba322d-212286)