# 2024 -727 Behavioural Change Assessment for the Environment Baselining Pilot

> A sourced UK public sector contract award published by AHDB.

## Key facts

- Buyer: [AHDB](/buyers/ahdb/contract-awards)
- Supplier: [Harper Adams University](/suppliers/harper-adams-university/public-sector-contract-awards)
- Award value: £100,000
- Tender value: £100,000
- Award date: 15 May 2025
- Published: 23 April 2026
- Contract start: 23 June 2025
- Contract end: 31 March 2030
- Stage: awarded
- Procurement category: services
- Notice ID: e9afc911-5916-4682-a06d-5f195ea323eb-894226
- OCID: ocds-b5fd17-ebcb430e-162d-4875-99ba-62b6b4f0c3ea

## Description

AHDB requires one supplier to assess the extent to which data, knowledge and other factors can drive behaviour change on farms for its Environment Baselining Pilot\. AHDB are seeking a supplier who has a track record of delivering behaviour change assessments/evaluations within the agriculture sector, primarily for the four levy sectors supported by AHDB/QMS namely, Dairy, Beef and Lamb, Cereals and Oilseeds, and Pork\. There will be 3 main areas of consideration within the scope of this tender: • Understanding what drives farm management practice choices on farm\. • Understanding of the drivers/motivation \(together with challenges and barriers\) for change • Measuring change - what are the actions that the 170 farmers intend to implement, and which ones are actioned, together with their impact\. AHDB requires a supplier who can develop and implement an evaluation/assessment framework for the Environment Baselining Pilot\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/e9afc911-5916-4682-a06d-5f195ea323eb-894226)