# T Levels branding campaign

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Department For Education](/buyers/department-for-education/contract-awards)
- Contract winner: Havas Worldwide London Ltd
- Award value: £3,000,000
- Tender value: £3,000,000
- Award date: 28 February 2019
- Published: 6 July 2021
- Contract start: 1 March 2019
- Contract end: 31 March 2021
- Stage: awarded
- Procurement category: services
- Notice ID: 353a13e1-fa47-4fbf-a923-4932b7d38cc3-449059
- OCID: ocds-b5fd17-ed60f015-090f-424c-af51-ec915f756056

## Description

This work is to design and deliver a new brand, integrated communications strategy, framework and campaign for T Levels\. The new campaign will be launched in September 2019\. Contracted agency will act as lead creative agency for the integrated brand communication and engagement framework for T Levels, working with DfE and its delivery bodies to implement the national marketing campaign\. This will include: • insight generation • audience analysis - particularly for parents, young people and employers\. • brand and creative strategy - for T Levels • portfolio strategy for wider tech ed reform • complete campaign solution - balancing national and regional targeted communications • media strategy development • planning, design and execution of the campaign • model for how the T Level campaign should mature over the roll out period to 2027 \(see annex 2\) • evaluation strategy and delivery method

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/353a13e1-fa47-4fbf-a923-4932b7d38cc3-449059)