# RBGKEW1375 - RBG Kew Visitor Insights Programme \(VIP\)

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [Royal Botanic Gardens, Kew](/buyers/royal-botanic-gardens-kew/contract-awards)
- Tender value: £426,600
- Published: 27 November 2024
- Planned start: 1 May 2025
- Planned end: 30 April 2028
- Stage: open_tender
- Procurement category: services
- Notice ID: 909a03b6-ac8f-4585-918f-befe20ffd784-806158
- OCID: ocds-b5fd17-eefecba7-69aa-4443-8f69-6ab6ca9cb149

## Description

RBG Kew intends to procure a Supplier to carry out an ongoing visitor survey at both Kew Gardens and Wakehurst, to understand visitor profile and motivations and evaluate the visit experience in order to maintain a best-in-class experience\. This includes survey review and management of the fieldwork, regular provision of data and KPI reporting, and bi-annual reporting to share key actionable insights and recommendations\. The visitor survey is an existing and valuable resource for a wide range of teams across RBG Kew, helping the organisation to make data-driven decisions based on audience trends and visit feedback\.

## Related contract awards

- [RBGKEW1398 - Fungarium Sequencing Project Phase 2](/contracts/ocds-b5fd17-d77de6aa-703c-4280-ac20-029d5ba74b2f): Royal Botanic Gardens, Kew
- [RBGKEW1378 - Market Research Framework](/contracts/ocds-b5fd17-7762a60d-682f-4802-8da0-64f435875ad8): Royal Botanic Gardens, Kew
- [GB-LONDON: RBGKEW1371 - Fungarium Sequencing Project Phase 1](/contracts/ocds-b5fd17-a0c99d0d-2a75-43f9-825f-8fdec2b96082): Royal Botanic Gardens, Kew

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/909a03b6-ac8f-4585-918f-befe20ffd784-806158)