Contract for the provision of behavioural insights consultancy to understand motivators for COVID and flu vaccinations in NHS health staff and frontline paid carer staff, to support the NHSE COVID-19 Vaccination Deployment Programme

We were looking for a supplier who could conduct behavioural insights works to identify how attitudes to COVID and flu vaccination converge and differ. Moving beyond identification of barriers to give thorough understanding of the motivators, drivers, situational changes and nudge factors and steps that could lead to a positive attitudinal and behaviour change towards vaccination in frontline paid care staff and NHS staff working in nursing or midwifery (including students) and other NHS roles.