# Contract for the provision of behavioural insights consultancy to understand motivators for COVID and flu vaccinations in NHS health staff and frontline paid carer staff, to support the NHSE COVID-19 Vaccination Deployment Programme

> A sourced UK public sector contract award published by NHS SOUTH, CENTRAL AND WEST COMMISSIONING SUPPORT UNIT.

## Key facts

- Buyer: [NHS SOUTH, CENTRAL AND WEST COMMISSIONING SUPPORT UNIT](/buyers/nhs-south-central-and-west-commissioning-support-unit/contract-awards)
- Supplier: [ICE CREATES LIMITED](/suppliers/ice-creates/public-sector-contract-awards)
- Award value: £50,000
- Tender value: £50,000
- Award date: 18 July 2023
- Published: 18 August 2023
- Contract start: 31 July 2023
- Contract end: 10 September 2023
- Stage: awarded
- Procurement category: services
- Notice ID: e1805575-3a62-4023-ae77-c4448453f44d-670605
- OCID: ocds-b5fd17-ef630968-f798-46db-bf6e-9befdc439fbb

## Description

We were looking for a supplier who could conduct behavioural insights works to identify how attitudes to COVID and flu vaccination converge and differ\. Moving beyond identification of barriers to give thorough understanding of the motivators, drivers, situational changes and nudge factors and steps that could lead to a positive attitudinal and behaviour change towards vaccination in frontline paid care staff and NHS staff working in nursing or midwifery \(including students\) and other NHS roles\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/e1805575-3a62-4023-ae77-c4448453f44d-670605)