# Later Life Mortgages Market Study Qualitative Consumer Research

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [FCA](/buyers/fca/contract-awards)
- Contract winner: Irrational Agency Limited
- Award value: £78,714
- Tender value: £78,714
- Award date: 10 June 2026
- Published: 20 July 2026
- Contract start: 25 June 2026
- Contract end: 31 October 2026
- Stage: awarded
- Procurement category: services
- Notice ID: a424a82f-929f-4a04-ac1f-b1780ad2d07b-907262
- OCID: ocds-b5fd17-f0974430-cf5c-4948-8c32-43cf5a9cf90c

## Description

Procurement of qualitative consumer research to support the Later Life Mortgages Market Study \(LLMMS\)\.

## Related contract awards

- [Delinea - Privileged Asset Management Tender renewal 2026](/contracts/ocds-b5fd17-7514efb2-161e-41e6-b7b0-02f5a7ffa0c0): FCA
- [Claims Management Market Study: Consumer Research](/contracts/ocds-b5fd17-148584e0-0cfa-46f9-a043-73282b4ff51b): FCA
- [Onsite Search Optimisation & AI Conversational Search](/contracts/ocds-b5fd17-1533b8fa-0d20-43c8-a326-2933ea3a1cdd): FCA

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/a424a82f-929f-4a04-ac1f-b1780ad2d07b-907262)