Contract award record
Domestic consumer marketing
Notice details
- Published
- Category
- services
- Buyer region
- Not specified
- Source
- View official notice
Public buyer and contract winner
Public buyer
DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRSawarded to
Contract winner
Ogilvy & MatherAward value£3,372,000
- AwardedCompleted
- StartCompleted
- EndCompleted
Work description
THIS HAS BEEN AWARDED AGAINST A CCS FRAMEWORK - To increase engagement, spend and frequency of purchase. Segmenting customers and potential customers by attitude and need state provides a more effective framework to promote different products from our different sectors. Shifting AHDB from being 'product focused' to 'customer focused'. Linking emotional needs with people's lives, re-establishing relevance and building trust.