# Domestic consumer marketing

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS](/buyers/department-for-environment-food-rural-affairs/contract-awards)
- Contract winner: Ogilvy & Mather
- Award value: £3,372,000
- Award date: 1 March 2019
- Published: 25 March 2019
- Contract start: 1 April 2019
- Contract end: 31 March 2023
- Stage: awarded
- Procurement category: services
- Notice ID: 7f6329f5-ab33-4283-94c0-f7212b6569b0-278041
- OCID: ocds-b5fd17-f09dddef-894c-4ecc-af1a-80c7fa833da9

## Description

THIS HAS BEEN AWARDED AGAINST A CCS FRAMEWORK - To increase engagement, spend and frequency of purchase\. Segmenting customers and potential customers by attitude and need state provides a more effective framework to promote different products from our different sectors\. Shifting AHDB from being 'product focused' to 'customer focused'\. Linking emotional needs with people's lives, re-establishing relevance and building trust\.

## Related contract awards

- [Unified Support](/contracts/ocds-b5fd17-a41aa4df-773b-4285-8186-2e1d65bb2878): Department for Environment, Food & Rural Affairs
- [Contract Award Notice - Tree Inspections & Tree Works for Upper Thames 26-27 - Lot 3](/contracts/ocds-b5fd17-dbe5eaf2-d5bc-4bbb-bf1a-760adeb8ff89): Department for Environment, Food & Rural Affairs
- [Contract Award Notice - Black Sluice Gearbox Replacement Construction](/contracts/ocds-b5fd17-caf3012d-441d-454d-970a-27522aa9c8e8): Department for Environment, Food & Rural Affairs

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/7f6329f5-ab33-4283-94c0-f7212b6569b0-278041)