# Google Analytics 360

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Department for International Trade](/buyers/department-for-international-trade/contract-awards)
- Contract winner: Merkle UK Three Limited
- Award value: £98,566
- Tender value: £98,556
- Award date: 15 January 2021
- Published: 8 April 2021
- Contract start: 20 January 2021
- Contract end: 19 January 2022
- Stage: awarded
- Procurement category: goods
- Notice ID: 91ff7587-af32-438b-872f-c7b7ec314551-426862
- OCID: ocds-b5fd17-f25062ed-5a6d-4ec3-b7df-9d6db7f93517

## Description

This is a Call-Off Contract for the Provision of Google Analytics 360 \(Premium\)\. The Call-Off Contract was awarded through the Crown Commercial Service G-Cloud 12 Framework for 12 months for a value of £98,566\.

## Related contract awards

- [Assistant Finance Business Partner](/contracts/ocds-b5fd17-7ad8483d-94d6-4d27-821d-8f35ac6acf96): Department for International Trade
- [Legal Advice on a Repayable Launch Investment \(RLI\) Contract](/contracts/ocds-b5fd17-d512acec-f360-4f10-99bf-8e53e47af1d0): Department for International Trade
- [Provision of Market and Product Data for Metals and Commodities](/contracts/ocds-b5fd17-e5391ad0-7d32-45e5-8f7e-c374dc129907): Department for International Trade
- [Google Analytics 360 \(GA360\) licence \(con\_12161\)](/contracts/ocds-b5fd17-4b7b2d3d-c0cf-4cfd-8a65-4e59297fe1e8): Department For Education
- [WP1991 Google Analytics Migration Support](/contracts/ocds-b5fd17-8ad5f71c-b18f-4565-8b5a-532bb647e5a5): Government Digital Service
- [Digital Analytics Solution for GDS](/contracts/ocds-b5fd17-5cc09eca-6bd2-4840-b42d-999ee267eb72): Government Digital Service

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/91ff7587-af32-438b-872f-c7b7ec314551-426862)