# Geo-Demographic Data

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Ministry of Justice\.](/buyers/ministry-of-justice/contract-awards)
- Contract winner: Callcredit Marketing Limited
- Award value: £32,500
- Tender value: £32,500
- Award date: 8 November 2018
- Published: 27 December 2018
- Contract start: 8 November 2018
- Contract end: 7 November 2020
- Stage: awarded
- Procurement category: services
- Notice ID: 277a374a-34ff-432d-8deb-6c8b88cd254e-261022
- OCID: ocds-b5fd17-f2a6810a-62b2-49c7-ad60-c3a1913ce0ef

## Description

Contract award for a consumer classification and segmentation tool capable of identifying demographics, affluence, lifestyle and media, behaviour, attitudes at postcode level\.

## Related contract awards

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- [Award of a call off contract under the Prison Education Dynamic Purchasing System for the provision of Roofing course for prisoners at HMP Bure](/contracts/ocds-b5fd17-ec156ab0-cae4-4a89-9ecf-d98ec4088051): Ministry of Justice
- [Award of a call off contract under the Prison Education Dynamic Purchasing System for Low Level Literacy provision for prisoners at HMP Ford](/contracts/ocds-b5fd17-36503239-1a31-4239-91d8-3ff357860d79): Ministry of Justice
- [Segmentation Project - Scoping Phase](/contracts/ocds-b5fd17-97cfb8b8-adc9-11e6-9901-0019b9f3037b): National Savings &amp; Investments

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/277a374a-34ff-432d-8deb-6c8b88cd254e-261022)
