# Partnership Marketing Agency

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [H M Revenue & Customs](/buyers/h-m-revenue-customs/contract-awards)
- Contract winner: 23REDLimited
- Award value: £600,000
- Tender value: £900,000
- Award date: 24 June 2024
- Published: 22 July 2024
- Contract start: 25 June 2024
- Contract end: 24 June 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 388c0029-6883-40d2-9a3b-1f0ce8d37a1c-756222
- OCID: ocds-b5fd17-f3ec2d39-c626-4d3d-9808-73c4254d18e6

## Description

Partnership marketing is a key channel in the communications mix\. It will enable HMRC to extend its campaign reach, as well as find customers that are harder/impossible to reach through HMRC's own channels and paid advertising\. The Director of Communications and CSLT have agreed to the need for partnership marketing\. Partnership marketing involves working with third party organisations that will communicate on behalf of HMRC to their audience, leveraging the audience's trust in that organisation\. These are mutually beneficial partnerships that meet both parties' objectives and audience need\. HMRC requires an external partnership marketing agency to deliver this work\. A partnership marketing agency has the necessary and unique skill set, experience, tools/systems, and human resources - which are not available within HMRC\. The successful agency would support HMRC in building relationships with a diverse range of organisations and amplify messages to the HMRC's varying audiences\.

## Related contract awards

- [Optimizely Experimentation Platform Renewal](/contracts/ocds-b5fd17-3ca2626c-bb38-4dd8-b7f8-b38990f76d70): H M REVENUE & CUSTOMS
- [PATH DELIVERY PHASE 2](/contracts/ocds-b5fd17-c9137c48-f62b-465a-adf1-a61d175fc829): H M REVENUE & CUSTOMS
- [TPC STRATEGIC DELIVERY PARTNER](/contracts/ocds-b5fd17-4310452a-3d86-46ea-b34d-f2f93f29decb): H M REVENUE & CUSTOMS

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/388c0029-6883-40d2-9a3b-1f0ce8d37a1c-756222)