# 21/011 Town Centre Augmented Reality Trail - AWARD

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Tamworth Borough Council](/buyers/tamworth-borough-council/contract-awards)
- Contract winner: Peel Interactive Ltd\.
- Award value: £0
- Award date: 11 October 2021
- Published: 19 November 2021
- Contract start: 1 September 2021
- Contract end: 31 March 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 1cd3702d-93aa-4816-ac93-b6e3c1a6ebcd-487146
- OCID: ocds-b5fd17-f5198861-6971-4efc-8ba4-fae9b5fe41bb

## Description

Tamworth Borough Council has an ambitious plan to deliver a new, innovative, interactive and immersive augmented reality visitor campaign within Tamworth Town Centre that will run until the end of March 2022\. The Council wishes to secure the services of a Contractor to deliver this campaign\. The Contractor will also continue to deliver any additional campaigns and refresh content on a call-off basis as required over a period of 43 months\.

## Related contract awards

- [Awarded Contract](/contracts/ocds-b5fd17-bd57c50a-1a7a-4956-95f3-f87557ab2abf): Tamworth Borough Council
- [Awarded Contract](/contracts/ocds-b5fd17-18501d47-0c12-4e43-b4f7-238c1efc0841): Tamworth Borough Council
- [Awarded Contract QQ25/011](/contracts/ocds-b5fd17-0a5111d0-f852-4168-97b6-e22faa305c85): Tamworth Borough Council
- [Quotation for Interactive Drug and Exploitation Educational Experience - 2024/25](/contracts/ocds-b5fd17-5256ea8d-253b-4991-bf53-e8cca962146f): Hart District Council
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- [21/011 Town Centre Augmented Reality Trail - AWARD](/contracts/ocds-b5fd17-2fd5110e-e7ab-4179-9939-4bbf09a13d30): Tamworth Borough Council

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/1cd3702d-93aa-4816-ac93-b6e3c1a6ebcd-487146)