# BTA989 Airline Carrier \(China\)

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [British Tourist Authority](/buyers/british-tourist-authority/contract-awards)
- Published: 24 July 2018
- Planned start: 17 August 2018
- Planned end: 31 March 2021
- Stage: open_tender
- Procurement category: services
- Notice ID: 292f3edc-3380-4e6b-a1c4-ecf26fc837c6-230120
- OCID: ocds-b5fd17-f5913a91-bd5c-4393-95da-602561e261cf

## Description

VisitBritain is seeking an airline carrier who has a market presence in China to work with from August 2018 through March 2021 to encourage Chinese consumers to travel to Britain\. The ideal partner would have strong networks across Chinese ports, including Beijing and Shanghai and strong networks links throughout Britain\. The partner should be an established brand in China with a solid reputation and substantial market share air travel to Britain\. They must have experience in promoting travel to Britain including brand, tactical and content marketing\. The ideal partner would have strong customer reach across owned and earned channels \(databases, social channels, websites etc\.\), baseline being 500,000\.

## Related contract awards

- [C1355 BTA1867 Global Production Agency Contract](/contracts/ocds-b5fd17-cfd90e9b-7bb6-44d1-a39a-bce43b8cdf99): British Tourist Authority
- [BTA2193 Direct Award IPS 2026 sponsored questions](/contracts/ocds-b5fd17-8c4cdd42-2769-4085-8f0a-e69dfc5b2362): British Tourist Authority
- [C1341 BTA2171 FP&A](/contracts/ocds-b5fd17-3d1cd80a-0e2c-4276-902e-4420bd43b106): British Tourist Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/292f3edc-3380-4e6b-a1c4-ecf26fc837c6-230120)