# Social Research & Behavior Change Insight 2024

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [National Highways](/buyers/national-highways/contract-awards)
- Contract winner: [Ipsos \(Market Research\) Ltd](/contract-winners/ipsos-market-research/public-sector-contract-awards)
- Award value: £710,000
- Tender value: £710,000
- Award date: 11 December 2024
- Published: 23 December 2024
- Contract start: 24 December 2024
- Contract end: 23 December 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 3286edf9-f683-44ed-9c7f-3004216d9fa4-813573
- OCID: ocds-b5fd17-f5dfedde-0f73-45fe-8cb9-9f1f3024f4f0

## Description

To enhance National Highways' evidence around customers - what they think, feel and do and why and to generate impactful insight that contributes to better decisions\. It will also help the Social Research and Behavior Change team continue to build knowledge and capability across the business in social research and behavior change approaches\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/3286edf9-f683-44ed-9c7f-3004216d9fa4-813573)