(NU/1589 - 76) Accommodation Website Development

We are seeking to appoint an agency to develop a new website for our accommodation offer. The current site is over 300 pages and we are looking to reduce it by at least a third to under 100 pages. The Accommodation site at https://www.ncl.ac.uk/accommodation/ is primarily for undergraduate and postgraduate applicants who want to choose and book student accommodation at the University. The site is a key part of recruitment and conversion activity and accommodation is an important part of the student experience. Secondary audiences include:

• Current students (UG and PG) • Staff • Visitors to the University

The objectives of the site development include:

• Developing two distinct user journeys through the site: o prospective students o current students living in University accommodation • Creation of the site in the new design system and the latest version of our CMS, T4 v8. • Reduce the size of the site, improve user journeys and incorporate improved accommodation content regarding cost and value for money. • To develop the site in time to support the launch of the accommodation booking system in Jan 2023