# Childcare Choices Campaign ITT 2024 con\_25355

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Department for Education](/buyers/department-for-education/contract-awards)
- Contract winner: Four Communications Group Limited
- Award value: £1,560,000
- Tender value: £1,560,000
- Award date: 25 May 2024
- Published: 24 June 2024
- Contract start: 23 April 2024
- Contract end: 22 April 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 3271db87-9f9b-4e59-9976-ae11cdc69102-761684
- OCID: ocds-b5fd17-f6a6c8cf-0ebc-4a58-9ba0-ae3e331a512c

## Description

The Department for Education \(DfE\) is looking for an agency to plan, develop and execute a strategy to considerably make more parents aware of the financial support on offer to help them with the costs of childcare\. Until recently this focused on the government's existing Tax-Free Childcare \(HMRC\), Universal Credit Childcare \(DWP\), and 30 hours childcare \(DfE\) childcare offers\. We are looking for an end-to-end campaign solution that includes: 1\. An end-to-end creative campaign strategy 2\. Refreshed creative look and feel and message development within the existing parameters\. 3\. Creative production \(ATL assets as well as partner toolkits\) of innovative parent-facing content for a range of channels, including radio, stills, animations, films etc\. 4\. PR, including brand partnerships\. 5\. Design integration/guidance for the existing campaign website \(owned by HMRC\)

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- [BTA1534 - England Brand](/contracts/ocds-b5fd17-a192e704-cdcb-4370-b872-ec4530f45033): British Tourist Authority t/a VisitBritain/VisitEngland

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/3271db87-9f9b-4e59-9976-ae11cdc69102-761684)