Qualitative Research Services

Contract awarded via the Crown Commercial Services RM6018 Research Marketplace framework agreement.

Each year NS&I carry out a number of ad-hoc qualitative research projects. These projects can cover a range of topics so qualitative research may be needed to support: - blue sky thinking and strategy development - product development - both in terms of new product development and product enhancement - understanding of customer service expectations - communications testing - the exploration of consumer segment attitudes, needs and behaviours - advertising development - branding and image development.

As well as bespoke ad-hoc projects we may require support with the facilitation of workshops and input into meetings with other agencies that we work with such as our marketing and brand agencies.