# Visitor Segmentation and Marketing Analysis

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [South Downs National Park Authority](/buyers/south-downs-national-park-authority/contract-awards)
- Tender value: £20,000
- Published: 9 June 2017
- Planned start: 17 July 2017
- Planned end: 31 October 2017
- Stage: open_tender
- Procurement category: services
- Notice ID: ee2fe3ad-857d-452e-92e1-4b4f1e9776cd-153384
- OCID: ocds-b5fd17-f7e2231b-c033-4664-8fdf-492ec6805d06

## Description

A recent 'awareness survey' conducted on behalf of the South Downs National Park Authority \(SDNPA\) identifies low levels of awareness for the South Downs National Park across all age groups\. This research requires further detailed analysis as part of a customer segmentation study\. Such segmentation analysis should be conducted to provide: A\) A thorough current visitor and non-visitor profiling analysis B\) An overview of the competitive set C\) 'Best prospect' customer segment opportunities D\) A recommendation of marketing propositions Provide the SDNPA with the research that will underpin and influence future marketing propositions, tourism development and tourism planning proposals to match best prospect customer groups\. We are therefore seeking the services of a research professional to review the current data available and to provide a robust and overarching insight of visitors to the South Downs National Park\. Additional information: Is a Recurrent Procurement Type? : No

## Related contract awards

- [Single Supplier Framework for the provision of Architectural Consultation and Services, Centurion Way - AWARD](/contracts/ocds-b5fd17-62e4bc51-5d44-4d92-90b0-f825bdbb6984): South Downs National Park Authority
- [Downs to the Sea: Monitoring & Evaluation of Delivery Phase - AWARD](/contracts/ocds-b5fd17-daf7fa5b-a92f-47d4-9d78-6e6483645ea2): South Downs National Park Authority
- [Award Notice: Planning Service Back Office Solution \(Hosted environment, software and scanning services\)](/contracts/ocds-b5fd17-8f95fb95-e487-486d-b897-a70d4f9d9d68): South Downs National Park Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/ee2fe3ad-857d-452e-92e1-4b4f1e9776cd-153384)