# Consumer Insight and Brand Indexing Tool

> A sourced UK public sector contract award published by Gambling Commission.

## Key facts

- Buyer: [Gambling Commission](/buyers/gambling-commission/contract-awards)
- Supplier: [YouGov](/suppliers/yougov/public-sector-contract-awards)
- Award value: £160,000
- Tender value: £160,000
- Award date: 15 March 2024
- Published: 25 April 2024
- Contract start: 25 March 2024
- Contract end: 25 March 2027
- Stage: awarded
- Procurement category: services
- Notice ID: eebaf172-f08b-4e17-990e-dbcd4a6b8454-744524
- OCID: ocds-b5fd17-f866e12e-baf1-4bf3-adf2-2dae9aa26410

## Description

Access to a consumer insight and brand tracking tool which helps us to understand wider consumer trends and able to target questions to specific types of consumer e\.g\. people who have gambled in the last 12 months, people who have played the National Lottery etc\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/eebaf172-f08b-4e17-990e-dbcd4a6b8454-744524)