# PURCON 2129 - SEO Lead Agency - AWARD

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [University of East Anglia](/buyers/university-of-east-anglia/contract-awards)
- Contract winner: VL Digital Limited trading as Vertical Leap
- Award value: £0
- Award date: 5 November 2024
- Published: 6 January 2025
- Contract start: 11 November 2024
- Contract end: 10 November 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 860192b5-1302-4ffd-b292-67e9f76f031e-814737
- OCID: ocds-b5fd17-f8e0ed1f-3104-4506-993d-ad524690a4c5

## Description

The University of East Anglia is looking to appoint an Agency to work with UEA to help us deliver our SEO strategy as part of our wider site optimisation and digital roadmap, supporting paid SEM campaigns undertaken with our media agency\. To include: -Regular site audit/health checks, -A robust SEO process/framework, -Integration & engagement with our creative and media agencies, -Best practice, -Reporting, using tools such as SemRush or equivalent \(supporting Silktide, GA4, Search Console & others\) and training of our team/stakeholders, -Ad hoc support & delivery to fix/boost/fill \(proactive and reactive\) -Ad hoc support to key campaign periods e\.g\. Clearing \(this may require additional budget\)\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/860192b5-1302-4ffd-b292-67e9f76f031e-814737)