# Childcare Choices Campaign Tracking

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [H M Revenue & Customs](/buyers/h-m-revenue-customs/contract-awards)
- Contract winner: GFK U\.K\. LIMITED
- Award value: £118,000
- Tender value: £118,000
- Award date: 21 May 2018
- Published: 8 August 2018
- Contract start: 19 June 2018
- Contract end: 5 July 2019
- Stage: awarded
- Notice ID: f46a3fee-05e7-4482-adc4-b2a847feebed-233499
- OCID: ocds-b5fd17-fc769140-e5eb-4ce4-bc64-dbd4f842f2ef

## Description

Assignment under the Market Research MR130001 Agreement Contract\. The government introduced Childcare Choices in 2017 - a single unified proposition which brings together all government childcare offers into one place, including Tax Free Childcare\. The quantitative research aims to measure awareness and recognition of the advertising amongst the audience\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/f46a3fee-05e7-4482-adc4-b2a847feebed-233499)