# GB-Sheffield: Analytics, SEO and CRM Support

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [BIP SOLUTIONS LIMITED](/buyers/bip-solutions-limited/contract-awards)
- Contract winner: Coherence Consulting Limited
- Award value: £75,000
- Tender value: £75,000
- Award date: 2 October 2023
- Published: 3 November 2023
- Contract start: 4 October 2023
- Contract end: 3 October 2024
- Stage: awarded
- Procurement category: services
- Notice ID: bf9a7016-005e-4779-8ee9-47513b90696b-694477
- OCID: ocds-b5fd17-fe5fd5fc-ce42-402b-9ce7-111e8e2e7b18

## Description

Business services: law, marketing, consulting, recruitment, printing and security\. Information technology services\. Support with bridging the areas of responsibility now absent of strategic leads across Analytics, SEO and CRM\. > Conduct any GA4 migration/upgrades > Consolidate and Optimise all the Banks GA4 and GTM accounts > Ensure that a full DPIA has been completed > Develop a robust 'best practice' data privacy process for staff > Provide any recommendations for the WA launch > Maintenance for the addition of new pages or tracking > Review of all data dashboards and reports absent in the original SoW\. > Assess and improve drop off rates to end goals This award was done via the direct award route the reason being due to the specialist nature of the work required and the type of platforms used at the Bank\. Additional information: This award was done via the direct award route the reason being due to the specialist nature of the work required and the type of platforms used at the Bank\.

## Related contract awards

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- [GB-London: Infor Sun Systems and PA support](/contracts/ocds-b5fd17-8f521cb3-3afc-4374-a190-a80b5f746917): BIP SOLUTIONS LIMITED
- [GB-London: Civil and Structural Engineering Services](/contracts/ocds-b5fd17-37ee64f3-38a2-4708-b1fd-6030f8fa5d29): BIP SOLUTIONS LIMITED
- [GB-Sheffield: Website User Testing](/contracts/ocds-b5fd17-dca7c9a0-02f3-4b23-9943-58165f87e740): British Business Bank
- [GB-Sheffield: Acquia Platform Optimisation Project](/contracts/ocds-b5fd17-710864cb-c1b6-4d75-bcd9-e96a71e77137): British Business Bank
- [GB-Sheffield: SEO,CRO, UX Specialist Professional Services](/contracts/ocds-b5fd17-06e825ea-45c1-48e3-b17a-36b744ba86bc): British Business Bank

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/bf9a7016-005e-4779-8ee9-47513b90696b-694477)