Midlands Engine Audience

This contract is being managed by West Midlands Growth Company for the Midlands Engine Partnership.

The Midlands Engine is the partnership working to ensure that the Midlands is working harder than ever, together, to deliver economic growth. In doing so we are determined to build our collective identity, to develop our competitive offer, to promote the Midlands to the world and to attract people to join us here - to invest, to trade, to study, to work and to live.

• an economy worth over £200 billion • a population of 12 million people • a quarter of the UK's manufacturing capacity • a 4.6 million strong workforce

This contract has been divided into two LOTS. Suppliers can bid for one or both LOTS.

Project aims

The Midlands Engine, working with its partners wants to create a baseline of attitudinal, sentiments and agreed metrics to build a campaign that will foster;

• A collective identity • Drive economic growth • Promote the Midlands to the world • Attract people to invest, trade, study and work • Create a brighter future for all Midlander's

The research and insight work will provide baseline data to quantify the outcomes and successes of the campaign and serve as a marker to measure the desired reach and impact of campaign activity.

Please refer to the tender brief for full requirements, process and timescales. To access the full tender brief, all suppliers MUST visit the West Midlands Growth Company [formerly Marketing Birmingham] e-Procurement system to register interest and submit a tender bid.

e-Procurement https://in-tendhost.co.uk/marketingbirmingham/aspx/Home

Please note the deadline for full submission as outlined in the attached brief is no later than 12:00 noon BST Monday 17th July 2017.

Additional information: To access the tender brief, all suppliers MUST visit the West Midlands Growth Company (formally Marketing Birmingham) e-Procurement system.

https://in-tendhost.co.uk/marketingbirmingham/aspx/Home