Tower Bridge & Monument - Creative Agency & Media Buying Service Contract

The City invites Tenders for the provision of Tower Bridge & Monument - Creative Agency & Media Buying Service Contract. The chosen agency will be required to develop and implement an annual media buying plan and accompanying artwork which aligns with and embeds the new Tower Bridge brand identity which rolls out in May 2018. The chosen agency will be required to develop and implement an annual media buying plan and accompanying artwork which aligns with The Monument's existing brand identity. The chosen agency will need to demonstrate a solid background in media buying (digital media in particular) within the tourism and heritage industry and have experience of launching and/or growing the brand identity of a leading attraction and heritage site. They should also be able to advise on how best to achieve ROI within the confines of a limited budget.